More than a month ago, I had a post about finding a title for our forthcoming book. We’d been working on it for a long time at that point. We’ve been discussing it and working on it ever since too. Today, I got a telephone call from my editor to report back on another meeting they had to discuss it. And guess what? Still no title.
Well actually, we have lots of titles. Titles that they generated that we didn’t like, titles that we generated that they didn’t like. Titles that nobody liked.
It’s actually not just a title we’re looking for, there is the title, the sub title, and something called “the reading line.” In a sense the title represents the book, it should speak to the “arc” of the book, the whole of it. Then it is the job of the sub title to explain the title. The reading line attempts to engage you in the style of the work. All three are working together to try and capture and hold the attention of your target audience while building a bigger one. Such a lot of work for just a few words.
Turns out everyone always judges a book by the cover. Oh well, we’ll just keep working on it.
Here’s a sampling of some of our titles, sub titles and reading lines.
The original working title was:
Beyond Retail Religion
Shaping consumers into authentic disciples
All of our earliest working titles centered around the word matter, as in:
Grow Healthy Catholic Parishes
making church matter more
Growing Robust Parishes by Bringing Back Lost Catholics
make church matter
Grow Vibrant Congregations
simply make church matter
Authentic Parish Renewal
Then we played with the word move:
Gaining momentum in a Catholic parish
It’s a Movement (so…its gotta move)
Growing Momentum in Catholic Parishes
And the word church:
Pretty Churches (and other lies).
Building strong Catholic parishes
Changing the culture of a Catholic parish
A strategy for parish growth and health
lost on planet church
Evangelization, discipleship and parish renewal
Make church matter | Make your church matter more
Church is Not Easy
Shaping Effective Parish Renewal
Then there were also these interesting approaches.
Putting church back into the vocabulary of your community
Growing a Healthy Catholic Parish
Why you’re not crazy to think this can work
Got any ideas? Let us know.
It could end up on the cover…and it will be judged.